3. L\u1ee3i \u00edch c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/span><\/h2>\r\nChuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, n\u00f3 c\u00f2n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch to l\u1edbn kh\u00e1c cho doanh nghi\u1ec7p.\r\n

3.1. Kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/span><\/h3>\r\nC\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu th\u1eadp v\u00e0 truy c\u1eadp kh\u1ed1i l\u01b0\u01a1ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3. Nh\u1edd \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 theo d\u00f5i th\u00f4ng tin kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ecm ra gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p.\r\n\r\nNh\u1eefng d\u1eef li\u1ec7u n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u cho doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch. V\u00ed d\u1ee5, d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c mong mu\u1ed1n v\u00e0 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.\r\n

3.2. N\u00e2ng cao t\u00ednh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\r\nChuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 b\u1eaft bu\u1ed9c v\u1edbi m\u1ecdi doanh nghi\u1ec7p. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 vi\u1ec7c ph\u1ea3i l\u00e0m v\u1edbi c\u00e1c doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean c\u00f4ng ngh\u1ec7.\r\n\r\nTrong m\u1ed9t nghi\u00ean c\u1ee9u, 93% doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n m\u1ed9t c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee5 th\u1ec3 m\u00e0 c\u1ea7n \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u1edf nhi\u1ec1u m\u1ea3ng trong doanh nghi\u1ec7p.\r\n

3.3. T\u1ed1i <\/strong>\u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/h3>\r\nC\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn trong d\u1ecbch v\u1ee5 v\u00e0 ng\u00e0y c\u00e0ng n\u00e2ng cao k\u00ec v\u1ecdng v\u1ec1 tr\u1ea3i nghi\u1ec7m h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. Khi mua ho\u1eb7c s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m, h\u1ecd kh\u00f4ng ch\u1ec9 quan t\u00e2m v\u1ec1 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ch\u00fa tr\u1ecdng d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi b\u00e1n mang l\u1ea1i.\r\n

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<\/figure>\r\n

Nh\u1eefng c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u00e1ng t\u1ea1o gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o. Ch\u00fang gi\u00fap doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. C\u00f3 l\u1ebd tr\u01b0\u1edbc \u0111\u00e2y b\u1ea1n ch\u01b0a t\u1eebng ngh\u0129 \u0111\u1ebfn vi\u1ec7c \u201c\u0111i ch\u1ee3 online\u201d, tuy nhi\u00ean, v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a d\u1ecbch b\u1ec7nh, \u201c\u0111i ch\u1ee3 online\u201d \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng d\u1ecbch v\u1ee5 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay.\r\n

3.4. N\u00e2ng cao tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean<\/span><\/h3>\r\nTr\u1ea3i nghi\u1ec7m l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n s\u1ef1 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 quy tr\u00ecnh l\u00e0m vi\u1ec7c gi\u00fap nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n l\u00e0m vi\u1ec7c \u0111\u01a1n gi\u1ea3n, nhanh g\u1ecdn v\u00e0 hi\u1ec7n \u0111\u1ea1i. Nh\u1edd \u0111\u00f3, th\u00f4ng tin trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ph\u00e2n c\u1ea5p r\u00f5 r\u00e0ng v\u00e0 li\u1ec1n m\u1ea1ch. C\u00e1c c\u00f4ng vi\u1ec7c c\u0169ng \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt t\u1ee9c th\u1eddi, gi\u00fap \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3, ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3.\r\n

3.5. X\u00f3a b\u1ecf r\u00e0o c\u1ea3n gi\u1eefa c\u00e1c ph\u00f2ng ban<\/strong><\/span><\/h3>\r\nNh\u1edd chuy\u1ec3n \u0111\u1ed5i s\u1ed1, th\u00f4ng tin \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean h\u1ec7 th\u1ed1ng v\u00e0 d\u1ec5 d\u00e0ng truy c\u1eadp h\u01a1n. C\u00e1c ph\u00f2ng ban c\u00f3 th\u1ec3 nhanh ch\u00f3ng chia s\u1ebb t\u00e0i li\u1ec7u, ngay c\u1ea3 khi c\u00f3 c\u00e1ch tr\u1edf v\u1ec1 \u0111\u1ecba l\u00fd hay m\u00fai gi\u1edd. Ngo\u00e0i ra, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u0169ng gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn c\u00f3 th\u1ec3 giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n nh\u1edd c\u00e1c c\u00f4ng c\u1ee5 tr\u00f2 chuy\u1ec7n.\r\n

3.6. T\u0103ng hi\u1ec7u su\u1ea5t v\u00e0 gi\u1ea3m chi ph\u00ed<\/strong><\/span><\/h3>\r\nTuy chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00f4ng nh\u1ecf v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. B\u1ecf ra m\u1ed9t kho\u1ea3n ti\u1ec1n ban \u0111\u1ea7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed v\u1eadn h\u00e0nh nh\u1edd chuy\u1ec3n \u0111\u1ed5i s\u1ed1. V\u00ed d\u1ee5, thay v\u00ec l\u01b0u tr\u1eef th\u00f4ng tin trong c\u00e1c b\u1ea3n c\u1ee9ng v\u00e0 t\u1ed1n nhi\u1ec1u di\u1ec7n t\u00edch, ngu\u1ed3n l\u1ef1c cho vi\u1ec7c qu\u1ea3n l\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u01b0u tr\u1eef th\u00f4ng tin tr\u00ean m\u00e1y t\u00ednh ho\u1eb7c ti\u00ean ti\u1ebfn h\u01a1n l\u00e0 s\u1eed d\u1ee5ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m nhi\u1ec1u chi ph\u00ed l\u01b0u tr\u1eef v\u00e0 c\u1ea3 chi ph\u00ed nh\u00e2n s\u1ef1.\r\n\r\nS\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 mang l\u1ea1i gi\u00fap nh\u00e2n vi\u00ean t\u1eadp trung v\u00e0o chuy\u00ean m\u00f4n v\u00e0 d\u1ec5 d\u00e0ng ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c h\u01a1n. C\u00e1c c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian nay \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng b\u1edfi m\u00e1y m\u00f3c. Nh\u1edd \u0111\u00f3, v\u1ec1 l\u00e2u d\u00e0i, doanh nghi\u1ec7p s\u1ebd nh\u00ecn th\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\r\n

4. C\u00e1c c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p<\/strong><\/span><\/h2>\r\nChuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u1ed1ng nh\u01b0 m\u1ed9t th\u1ebf gi\u1edbi r\u1ed9ng l\u1edbn, b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n ngay l\u1eadp t\u1ee9c. Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 xem x\u00e9t nhu c\u1ea7u c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00edch h\u1ee3p gi\u00fap t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c.\r\n

4.1. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed1i v\u1edbi quy tr\u00ecnh v\u1eadn h\u00e0nh doanh nghi\u1ec7p<\/strong><\/span><\/h3>\r\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p ch\u01b0a t\u1eebng chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ti\u1ebfn h\u00e0nh t\u1eeb n\u1ed9i t\u1ea1i doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\r\n\r\nD\u1ef1a tr\u00ean k\u1ebf ho\u1ea1ch c\u0169ng nh\u01b0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m ph\u1ea7n m\u1ec1m BPM (Business Process Management \u2013 Qu\u1ea3n l\u00fd quy tr\u00ecnh) \u0111\u1ec3 quy tr\u00ecnh v\u1eadn h\u00e0nh doanh nghi\u1ec7p tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n. Khi doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, nhu c\u1ea7u l\u01b0u tr\u1eef v\u00e0 \u0111\u1ed3ng b\u1ed9 th\u00f4ng tin c\u0169ng t\u0103ng l\u00ean. C\u00e1c h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7 hay server hi\u1ec7n nay d\u01b0\u1eddng nh\u01b0 tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u00e0 \u0111\u1ea7y r\u1ee7i ro. C\u00f4ng ngh\u1ec7 Cloud Computing (\u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y) c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y.\r\n\r\n \r\n

<\/figure>\r\n

<\/figure>\r\n

Khi c\u00e1c quy tr\u00ecnh \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a, doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. Vi\u1ec7c th\u00f4ng tin \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i li\u1ec1n m\u1ea1ch v\u00e0 \u0111\u1ed3ng b\u1ed9 gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn l\u00e0m vi\u1ec7c v\u00e0 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng gi\u00fap c\u1ea5p qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 ra quy\u1ebft \u0111\u1ecbnh.\r\n

4.2. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\r\nTrong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 kh\u1ea9u hi\u1ec7u c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. V\u00ec v\u1eady, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 lo\u1ea1i h\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 n\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p quan t\u00e2m v\u00e0 \u01b0u ti\u00ean. \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p v\u00e0 thu th\u1eadp m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00f4ng tin kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u nhu c\u1ea7u v\u00e0 gia t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.\r\n\r\nTh\u00f4ng tin kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 qua c\u00e1c k\u00eanh th\u00f4ng tin online c\u1ee7a doanh nghi\u1ec7p nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng,\u2026 Ngo\u00e0i ra, t\u1ea1i \u0111i\u1ec3m b\u00e1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c v\u00e0 quan s\u00e1t h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u00e1y POS (Thi\u1ebft b\u1ecb v\u00e0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng). D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng n\u00ean \u0111\u01b0\u1ee3c thu th\u1eadp, b\u1ed5 sung v\u00e0 c\u1eadp nh\u1eadt theo th\u1eddi gian \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c.\r\n\r\nTuy nhi\u00ean, thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u1eabn l\u00e0 ch\u01b0a \u0111\u1ee7. Doanh nghi\u1ec7p c\u1ea7n c\u00e1c c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00e1c \u0111\u1ec3 c\u00f3 th\u1ec3 l\u01b0u tr\u1eef v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch khoa h\u1ecdc.\r\n\r\nSau khi \u0111\u00e3 c\u00f3 m\u1ed9t kho d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c n\u00e2ng c\u1ea5p l\u00ean nh\u1eefng c\u00f4ng ngh\u1ec7 t\u00e2n ti\u1ebfn h\u01a1n nh\u01b0 big data, t\u1eeb \u0111\u00f3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i.\r\n

4.3. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean<\/strong><\/span><\/h3>\r\nTr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean c\u0169ng l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Tr\u1ea3i nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ed1t gi\u00fap n\u00e2ng cao n\u0103ng su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p. C\u00e1c c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi vi\u1ec7c giao ti\u1ebfp, qu\u1ea3n tr\u1ecb, t\u1ef1 \u0111\u1ed9ng h\u00f3a. M\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 ph\u1ea7n m\u1ec1m giao ti\u1ebfp n\u1ed9i b\u1ed9 Slack; c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n nh\u01b0 Jira, Trello,\u2026; c\u00e1c n\u1ec1n t\u1ea3ng CRM hay ERP,\u2026\r\n\r\n\u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng ERP, nh\u00e2n vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n quy\u1ec1n r\u00f5 r\u00e0ng v\u00e0 qu\u1ea3n tr\u1ecb c\u00e1c nhi\u1ec7m v\u1ee5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00f4ng vi\u1ec7c r\u00f5 r\u00e0ng gi\u00fap nh\u00e2n vi\u00ean \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eebng \u0111\u1ea7u vi\u1ec7c. \u0110\u1ed1i v\u1edbi c\u1ea5p qu\u1ea3n l\u00fd, h\u1ec7 th\u1ed1ng ERP c\u0169ng gi\u00fap h\u1ecd c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 tr\u1ef1c quan v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a c\u1ea5p d\u01b0\u1edbi.\r\n\r\n \r\n

5. Quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p <\/span><\/h2>\r\nQuy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 thay \u0111\u1ed5i linh ho\u1ea1t theo t\u1eebng ng\u00e0nh v\u00e0 quy m\u00f4 doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec1 xu\u1ea5t c\u00e1c b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u01a1 b\u1ea3n m\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00f3 trong quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh.\r\n

5.1. \u0110\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng v\u00e0 nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\r\nB\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. L\u00e3nh \u0111\u1ea1o chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ea7n x\u00e1c \u0111\u1ecbnh quy m\u00f4, \u0111\u1eb7c \u0111i\u1ec3m, quy tr\u00ecnh v\u1eadn h\u00e0nh trong t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u1ea5p l\u00e3nh \u0111\u1ea1o c\u1ea7n ph\u00e2n t\u00edch v\u00e0 chia nh\u1ecf quy tr\u00ecnh \u0111\u1ec3 ph\u00e2n t\u00edch k\u1ef9 c\u00e0ng v\u00e0 ch\u00ednh x\u00e1c. Khi hi\u1ec3u \u0111\u01b0\u1ee3c hi\u1ec7n tr\u1ea1ng, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 nh\u1eefng \u0111i\u1ec3m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Nh\u1edd v\u1eady, h\u1ecd c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00fang \u0111\u1eafn cho doanh nghi\u1ec7p.\r\n

5.2. \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\r\nKhi \u0111\u00e3 kh\u1eafc h\u1ecda \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng qu\u00e1t v\u1ec1 t\u00ecnh h\u00ecnh, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 ch\u00fang ta c\u1ea7n \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 hay ti\u00eau ch\u00ed n\u00e0o? \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng t\u1ed5 ch\u1ee9c, nh\u01b0ng doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u1ec1 hai ti\u00eau ch\u00ed: Ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 d\u1eef li\u1ec7u.\r\n

Ngu\u1ed3n nh\u00e2n l\u1ef1c<\/strong><\/h4>\r\nNgu\u1ed3n l\u1ef1c hay con ng\u01b0\u1eddi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1. C\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 con ng\u01b0\u1eddi l\u00e0m vi\u1ec7c nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Tuy nhi\u00ean, nhi\u1ec7m v\u1ee5 c\u1ee7a n\u00f3 ch\u1ec9 l\u00e0 h\u1ed7 tr\u1ee3 ch\u1ee9 kh\u00f4ng ph\u1ea3i thay th\u1ebf con ng\u01b0\u1eddi trong c\u00f4ng vi\u1ec7c. V\u00e0 n\u1ebfu c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi, th\u00ec c\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 m\u1ed9t tin bu\u1ed3n cho nhi\u1ec1u ng\u01b0\u1eddi. V\u00ec v\u1eady, con ng\u01b0\u1eddi c\u1ea7n thay \u0111\u1ed5i v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c, t\u01b0 duy v\u1ec1 c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p hi\u1ec3u bi\u1ebft c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\r\n\r\n\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 s\u1ef1 s\u1eb5n s\u00e0ng chuy\u00ean \u0111\u1ed5i s\u1ed1 c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1c kh\u1ea3o s\u00e1t, b\u00e1o c\u00e1o, bu\u1ed5i th\u1ea3o lu\u1eadn hay th\u1eadm ch\u00ed l\u00e0 b\u00e0i ki\u1ec3m tra. Doanh nghi\u1ec7p c\u1ea7n b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u00e0 t\u1ea7m nh\u00ecn t\u1eeb c\u1ea5p l\u00e3nh \u0111\u1ea1o, sau \u0111\u00f3 lan t\u1ecfa \u0111\u1ebfn to\u00e0n b\u1ed9 doanh nghi\u1ec7p.\r\n

Ti\u00eau ch\u00ed d\u1eef li\u1ec7u<\/strong><\/h4>\r\nNh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, d\u1eef li\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 ph\u1ea3i c\u00f3 trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u s\u1ebd gi\u00fap qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nhanh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.\r\n\r\nDoanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a d\u1eef li\u1ec7u, n\u00f3i c\u00e1ch kh\u00e1c, doanh nghi\u1ec7p c\u1ea7n ki\u1ec3m tra xem d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c l\u01b0u l\u1ea1i b\u1eb1ng file k\u1ef9 thu\u1eadt s\u1ed1 ch\u01b0a, \u0111ang \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u1edf nh\u1eefng \u0111\u00e2u, c\u00f2n t\u00e0i li\u1ec7u n\u00e0o v\u1eabn \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean gi\u1ea5y t\u1edd, lo\u1ea1i d\u1eef li\u1ec7u n\u00e0o c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1,\u2026 \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng, v\u00ec v\u1eady, c\u1ea5p l\u00e3nh \u0111\u1ea1o c\u1ea7n c\u00f3 s\u1ef1 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n, kh\u00e1ch quan \u0111\u1ec3 kh\u00f4ng b\u1ecf s\u00f3t d\u1eef li\u1ec7u quan tr\u1ecdng n\u00e0o. Nh\u1eefng d\u1eef li\u1ec7u m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn: d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, c\u00f4ng ngh\u1ec7 c\u1ee7a doanh nghi\u1ec7p, d\u1eef li\u1ec7u nh\u00e2n vi\u00ean, h\u1ee3p \u0111\u1ed3ng, d\u1eef li\u1ec7u mua b\u00e1n v\u00e0 thanh to\u00e1n,\u2026\r\n\r\nNgo\u00e0i ra, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 tham kh\u1ea3o d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng, \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u c\u1ee7a \u0111\u1ed1i t\u00e1c c\u0169ng nh\u01b0 \u0111\u1ed1i th\u1ee7. Nh\u1edd \u0111\u00f3, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\r\n

5.3. L\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p<\/strong><\/span><\/h3>\r\n

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Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh hi\u1ec7n tr\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 c\u00f4ng ngh\u1ec7 n\u00e0o c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, doanh nghi\u1ec7p mong mu\u1ed1n qu\u1ea3n tr\u1ecb ngu\u1ed3n l\u1ef1c v\u00e0 c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ebd c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng ERP. Hay m\u1ed9t doanh nghi\u1ec7p c\u1ea7n l\u01b0u tr\u1eef v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng n\u00ean c\u00e2n nh\u1eafc vi\u1ec7c \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng CRM. V\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u00e3 ch\u1ecdn, doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 ti\u1ebfn h\u00e0nh tri\u1ec3n khai chuy\u1ec3n \u0111\u1ed5i s\u1ed1.Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai, doanh nghi\u1ec7p c\u1ea7n trao \u0111\u1ed5i r\u00f5 r\u00e0ng v\u00e0 th\u1eb3ng th\u1eafn v\u1ec1 y\u00eau c\u1ea7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u00ecnh. Th\u1eddi gian \u0111\u1ea7u \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 th\u1ec3 l\u1ea1 l\u1eabm v\u00e0 g\u00e2y ra m\u1ed9t s\u1ed1 b\u1ee1 ng\u1ee1 v\u00e0 kh\u00f3 kh\u0103n v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u00e0 to\u00e0n di\u1ec7n \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1.V\u00ed d\u1ee5, trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, m\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ea7n thay \u0111\u1ed5i linh ho\u1ea1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. M\u00f4 h\u00ecnh c\u0169 l\u00e0 ch\u1edd kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn b\u1ea1n, d\u00f9 l\u00e0 tr\u1ef1c ti\u1ebfp hay g\u1ecdi s\u1ed1 800. Nh\u01b0ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, n\u00f3 \u0111\u00e3 thay \u0111\u1ed5i d\u1ecbch v\u1ee5 gi\u1ed1ng nh\u01b0 c\u00e1ch n\u00f3 thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o, marketing th\u1eadm ch\u00ed l\u00e0 b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ty nh\u1ea1y b\u00e9n s\u1ebd n\u1eafm b\u1eaft m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn.B\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 t\u1ea1i c\u1eeda h\u00e0ng t\u1ea5t nhi\u00ean s\u1ebd ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1. Nh\u01b0ng s\u1ef1 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ef1 l\u00e0 khi doanh nghi\u1ec7p xem x\u00e9t vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n nay, s\u1ebd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m nh\u01b0 th\u1ebf n\u00e0o cho kh\u00e1ch h\u00e0ng. M\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 thay th\u1ebf c\u00e1c trung t\u00e2m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, nh\u01b0ng n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh b\u1ed5 sung \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. \u0110i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh kh\u00e1c v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\r\n

5.4. Khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i<\/strong><\/span><\/h3>\r\nChuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u1ec9 th\u00e0nh c\u00f4ng khi n\u00f3 \u0111\u01b0\u1ee3c lan t\u1ecfa trong to\u00e0n doanh nghi\u1ec7p, t\u1eeb c\u1ea5p l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn nh\u00e2n vi\u00ean. V\u00ec v\u1eady, c\u1ea7n c\u00f3 s\u1ef1 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 gi\u1eefa l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean. Khi \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u00e0 k\u1ebf ho\u1ea1ch chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u1ea5p l\u00e3nh \u0111\u1ea1o c\u1ea7n l\u1eafng nghe ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u1ea5p qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean \u2013 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. Nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd l\u00e0 nh\u1eefng \u0111\u00f3ng g\u00f3p kh\u00e1ch quan v\u00e0 ch\u00ednh x\u00e1c v\u00e0o qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. D\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c, l\u00e3nh \u0111\u1ea1o c\u1ea7n ti\u1ebfp thu \u0111\u1ec3 t\u00f9y ch\u1ec9nh quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t.\r\n

5.5. Cam k\u1ebft chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/span><\/h3>\r\n\u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng, thay \u0111\u1ed5i v\u1ec1 v\u0103n h\u00f3a l\u00e0 \u0111i\u1ec1u g\u00e2y ra nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n so v\u1edbi thay \u0111\u1ed5i v\u1ec1 c\u00f4ng ngh\u1ec7. \u0110\u1ec3 to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean doanh nghi\u1ec7p nh\u1eadn th\u1ee9c \u0111\u00fang v\u1ec1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u1ea5p l\u00e3nh \u0111\u1ea1o c\u1ea7n \u0111\u01b0a ra k\u1ebf ho\u1ea1ch chi ti\u1ebft, chi\u1ebfn l\u01b0\u1ee3c c\u0169ng nh\u01b0 cam k\u1ebft hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y.\r\n

6. Th\u1ef1c tr\u1ea1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i Vi\u1ec7t Nam<\/span><\/h2>\r\nT\u1ea1i Vi\u1ec7t Nam, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong m\u1ed9t th\u1eddi gian v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c quan t\u00e2m nh\u1ea5t. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i Vi\u1ec7t Nam nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 h\u1ed7 tr\u1ee3 h\u1ebft m\u00ecnh t\u1eeb Ch\u00ednh ph\u1ee7 v\u00e0 ch\u00ednh quy\u1ec1n c\u00e1c c\u1ea5p.\r\n\r\nTuy nhi\u00ean, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ed3ng \u0111\u1ec1u. Nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f2n e ng\u1ea1i trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1. C\u1ee5 th\u1ec3, theo b\u00e1o c\u00e1o c\u1ee7a VCCI, tr\u00ecnh \u0111\u1ed9 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 trong c\u00e1c doanh nghi\u1ec7p c\u00f2n th\u1ea5p. H\u1ea7u h\u1ebft m\u00e1y m\u00f3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ea1i c\u00e1c doanh nghi\u1ec7p l\u00e0 m\u00e1y m\u00f3c nh\u1eadp kh\u1ea9u v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 l\u1ed7i th\u1eddi.\r\n\r\nTheo b\u00e1o c\u00e1o c\u1ee7a Cisco, t\u1ea1i Vi\u1ec7t Nam, nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111ang \u0111\u1ed1i m\u1eb7t trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 thi\u1ebfu k\u1ef9 n\u0103ng v\u00e0 nh\u00e2n l\u1ef1c (17%), thi\u1ebfu n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng (16,7%), thi\u1ebfu t\u01b0 duy k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 v\u0103n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 trong doanh nghi\u1ec7p (15,7%),\u2026\r\n\r\nD\u00f9 v\u1eady b\u00e1o c\u00e1o c\u0169ng ch\u1ec9 ra r\u1eb1ng c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y (18%), an ninh m\u1ea1ng (12,7%), n\u00e2ng c\u1ea5p ph\u1ea7n m\u1ec1m, ph\u1ea7n c\u1ee9ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (10,7%).\r\n

7. \u00a0Gi\u1ea3i ph\u00e1p Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n<\/strong><\/span><\/h2>\r\nV\u1edbi nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh Chuy\u1ec3n \u0111\u1ed5i s\u1ed1, HVM <\/strong>\u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng gi\u1ea3i ph\u00e1p to\u00e0n v\u1eb9n (One-stop Solution) gi\u00fap c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.\r\n\r\nCh\u00fang t\u00f4i c\u00f3 m\u1ed9t h\u1ec7 sinh th\u00e1i quy m\u00f4 \u0111\u1ea7y \u0111\u1ee7, bao g\u1ed3m n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,<\/a> Ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng<\/a>, Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (CRM)<\/a> v\u00e0 C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u00e1m m\u00e2y<\/a> \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng. T\u1ea5t c\u1ea3 \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng h\u00e0i h\u00f2a nh\u1eb1m t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00e1 nh\u00e2n h\u00f3a c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng (Customer Touchpoints) v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9.\r\n\r\nLi\u00ean h\u1ec7 v\u1edbi HVM<\/strong>\u00a0ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p cho doanh nghi\u1ec7p.<\/em><\/figure>\r\nPS: QU\u00c0 T\u1eb6NG T\u00c0I LI\u1ec6U CHUY\u1ec2N \u0110\u1ed4I S\u1ed0 C\u00c1C NG\u00c0NH<\/strong> T\u1ea2I T\u1ea0I \u0110\u00c2Y.<\/a>\r\n\r\nhttps:\/\/drive.google.com\/drive\/folders\/1JsJCbMTFY0FIlhaTGjY8AVuH4WKl2vnD?usp=sharing<\/a>\r\n\r\nM\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a t\u00e0i li\u1ec7u\r\n\r\n<\/div>\r\n \r\n

\r\n

LI\u00caN H\u1ec6 NGAY<\/a><\/p>\r\n\r\n<\/div><\/figure>\r\n<\/figure>\r\n<\/figure>\r\n<\/div><\/figure>\r\n<\/figure>"]}],"jetpack_featured_media_url":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29.jpg","post_categories":[{"id":132,"count":2,"description":"","name":"TIN T\u1ee8C","slug":"tin-tuc","parent":0}],"post_tags":[],"post_author":"hvmvn","post_author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/67747ba0c260db041259742aba6ef55f?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/67747ba0c260db041259742aba6ef55f?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/67747ba0c260db041259742aba6ef55f?s=96&d=mm&r=g"},"post_comment_count":0,"image":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29.jpg","thumb":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29-150x150.jpg","thumb_medium":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29-300x200.jpg","images":{"thumbnail":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29-150x150.jpg","medium":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29-300x200.jpg","medium_large":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29-768x512.jpg","large":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29.jpg","1536x1536":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29.jpg","2048x2048":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29.jpg","iteck-related-post":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29.jpg","iteck-gallery":"https:\/\/hvm.vn\/wp-content\/uploads\/2022\/03\/chuyen-doi-so-digital-transformation-la-gi-29.jpg"},"post_title":"CHUY\u1ec2N \u0110\u1ed4I S\u1ed0 \u2013 DIGITAL TRANSFORMATION L\u00c0 G\u00cc?","_links":{"self":[{"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/posts\/51287"}],"collection":[{"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/comments?post=51287"}],"version-history":[{"count":2,"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/posts\/51287\/revisions"}],"predecessor-version":[{"id":51353,"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/posts\/51287\/revisions\/51353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/media\/51338"}],"wp:attachment":[{"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/media?parent=51287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/categories?post=51287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hvm.vn\/wp-json\/wp\/v2\/tags?post=51287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}